3 Key Takeaways from Super Bowl LX AI Ads
- Svedka Unveils First Super Bowl Ad Made with AI
- Anthropic Takes a Jab at OpenAI with “AI Without Ads”
- The Era Where AI is Both a Tool and a Subject of Advertising
Super Bowl Ads Made by AI Have Arrived
Svedka unveiled the first Super Bowl ad “primarily made with AI.” It’s a 30-second spot called “Shake Your Bots Off.”[TechCrunch] They worked with AI company Silverside for four months.
The ad features robot characters Fembot and Brobot dancing at a party. The choreography was created by training AI on the moves of a TikTok contest winner.[Adweek]
Anthropic’s Declaration of “AI Without Ads”
Anthropic targeted OpenAI with its Super Bowl debut ad. The tagline is “Ads are coming to AI. But not to Claude.”[Adweek]
It’s a dark comedy where an AI consultant recommends a dating app during a conversation. Sam Altman countered that it was “deceptive,” but the controversy itself became publicity for both companies.[CNBC]
The Significance of the AI Ad Era
Amazon released an Alexa+ dark comedy, and Google released an ad for its image generation model. Creating ads with AI, advertising AI, and fighting over whether to put ads in AI are all happening simultaneously.
It’s uncertain how long Anthropic’s “AI without ads” will last. Ultimately, it’s a matter of revenue models. Hope this is helpful!
Frequently Asked Questions (FAQ)
Q: Is the Svedka ad 100% AI?
A: They said it was “primarily made with AI.” AI company Silverside created the robot characters, but the choreography was provided by a TikTok contest winner. It took four months to produce.
Q: Why did Anthropic target OpenAI?
A: It was shortly after OpenAI announced the introduction of ads to ChatGPT. They differentiated themselves with the message, “Ads are coming to AI, but not to Claude.” Their position is that ads interrupting conversations are incompatible with providing helpful assistance.
Q: Which companies ran AI ads in the 2026 Super Bowl?
A: Anthropic, Svedka, Amazon, and Google are the main ones. Meta and OpenAI also participated.
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References
- From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads – TechCrunch (2026-02-08)
- Anthropic Makes Super Bowl Debut, Promising Ad-Free AI – Adweek (2026-02-04)
- Super Bowl AI ad spat: Altman lashes out at Anthropic campaign – CNBC (2026-02-05)
- Svedka Bets on AI and Its Fembot to Make Super Bowl History – Adweek (2026-02-04)