Anthropic “No Ads on Claude”, Takes Aim at ChatGPT During Super Bowl
- Claude no-ads policy officially announced
- Super Bowl ad directly targets ChatGPT
- Subscription-based business model emphasized
What Happened?
Anthropic declared it will not put ads on Claude.[CNBC] This came right after OpenAI announced ChatGPT ad testing.[Axios]
Why Does It Matter?
This is AI chatbot business model competition. OpenAI chose ads, Anthropic chose subscriptions only. 80% of Anthropic’s $9 billion annual revenue comes from paid users.[Neowin]
What Comes Next?
The AI chatbot market may split based on ads or no ads. During the Super Bowl, they conveyed “Ads are coming to AI. Not to Claude.”[Adweek]
Frequently Asked Questions (FAQ)
Q: Is Claude free?
A: There is a free tier but it’s limited. Paid subscriptions offer more usage.
Q: Where are ChatGPT ads shown?
A: On free and Go tiers. Pro and above have no ads.
Q: How much does a Super Bowl ad cost?
A: Over $7 million for 30 seconds.
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References
- Anthropic Claude ad-free – The Verge (2026-02-04)
- No ads on Claude – CNBC (2026-02-04)
- Ad-free Claude – Axios (2026-02-04)