Anthropic “Claude Has No Ads”, Targets ChatGPT in Super Bowl
- Claude officially announces no-ad policy
- Directly targets ChatGPT with Super Bowl ad
- Emphasizes subscription-based business model
What Happened?
Anthropic has declared that it will not include ads in Claude.[CNBC] This comes shortly after OpenAI announced ad testing for ChatGPT.[Axios]
Why Does It Matter?
This is a competition of AI chatbot business models. OpenAI has chosen ads, while Anthropic has chosen subscriptions only. 80% of Anthropic’s $9 billion annual revenue comes from paid subscriptions.[Neowin]
What Happens Next?
The AI chatbot market may be divided by the presence or absence of ads. They conveyed “Ads are coming to AI. Not to Claude” in the Super Bowl.[Adweek]
Frequently Asked Questions (FAQ)
Q: Is Claude free?
A: There is a free tier, but it is limited. You can use more with a paid subscription.
Q: Where are the ChatGPT ads?
A: Displayed in the Free and Go tiers. Not in Pro or higher.
Q: How much does a Super Bowl ad cost?
A: More than $7 million for 30 seconds.
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References
- Anthropic Claude ad-free – The Verge (2026-02-04)
- No ads on Claude – CNBC (2026-02-04)
- Ad-free Claude – Axios (2026-02-04)