Super Bowl LX AI Ad Battle — 5 Companies Including Anthropic vs OpenAI [2026]

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5 AI Companies That Took Over Super Bowl LX Ads

  • Anthropic, OpenAI, Google, Meta, Genspark, and more heavily participated
  • Anthropic directly targets OpenAI with “Ads are coming to AI. Not to Claude”
  • AI company ad spending, 2x that of the 2022 Crypto Bowl

The Super Bowl Ad War Among AI Companies

Super Bowl LX in 2026 became a battleground for AI companies. 16 tech companies ran ads[The Verge]. The most notable was the head-to-head clash between Anthropic and OpenAI.

Anthropic secured a 60-second pre-game and a 30-second in-game ad[TechCrunch]. They directly targeted ChatGPT’s ad introduction with the message, “Ads are coming to AI. Not to Claude.” Sam Altman, CEO of OpenAI, strongly protested, leading to an online feud[CNBC].

Different Approaches from Google, Meta, and Genspark

Google presented an emotional ad with Gemini, showing a mother helping her son move. Meta promoted Oakley AI glasses with a focus on sports. Startup Genspark introduced AI productivity tools with Matthew Broderick.

Svedka aired the first Super Bowl ad created with AI[TechCrunch]. Twice as much ad spending was poured into AI compared to the 2022 Crypto Bowl. This signals that AI has fully entered the mass market.

Frequently Asked Questions (FAQ)

Q: Which major companies ran AI ads during Super Bowl LX?

A: Anthropic, OpenAI, Google, Meta, and Genspark are representative. Amazon, Wix, Base44, and others also participated, with a total of 16 tech companies running ads. There were also cases like Svedka, which created ads using AI.

Q: What was the advertising conflict between Anthropic and OpenAI?

A: Anthropic criticized ChatGPT’s ad introduction with “Ads are coming to AI. Not to Claude.” Sam Altman, CEO of OpenAI, strongly protested, leading to a public dispute. This escalated beyond product competition into a clash of business model philosophies.

Q: What was the cost of Super Bowl AI ads?

A: A 30-second ad costs approximately $8 million (about ₩11.5 billion). The total ad spending by AI companies is estimated to be about twice that of the 2022 Crypto Bowl. This shows that the AI industry has fully entered the era of mass marketing.

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